Senegalese Khaby Lame is a social media phenomenon worldwide, collecting millions of followers across various platforms, including TIkTok, where he leads in follower count. Due to the Covid-19 pandemic, the 22-year-old started creating videos to let off steam because of the movement restrictions imposed at the time.
In no time, he became the most-followed public figure on the Chinese social network, and also a revenue phenomenon that will surprise you.
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Image: Isto É
Young man's numbers surprised on social media
On TikTok alone, Khaby Lame has over 151 million followers and more than 2.4 billion likes, making him by far the biggest influencer on the platform. Posting his first video in March 2020, the young creator captivated audiences in an unusual way, since he doesn't speak in any of his posts.
By mocking other videos and creating his own pranks, Lame is the most popular influencer in the entire world. To give you an idea, the Tiktoker has already featured various celebrities from around the world in his videos. Among them we can highlight players Zlatan Ibrahimović and Sergio Agüero, Hollywood star Idris Elba, and racing driver Felipe Massa, just to name a few.
Khaby Lame's revenue numbers are surprising
Image: Marca
During Milan Fashion Week, the young creator partnered with the Hugo Boss brand, where to promote the brand he earned around $450,000, approximately 2.4 million Brazilian reals. Previously, in an interview with Fortune magazine, Khaby Lame revealed that he has already earned over $750,000 from just a single video, an amount that reaches nearly 4 million Brazilian reals.
Unlike other influencers, Lame knows that success on social media is fleeting, already preparing himself to innovate within the segment and promising new partnerships very soon.
