Below, check out a complete guide with the main releases of the month, organized by platform, with analysis of what is really worth watching.
Netflix bets on classics, popular series and new productions
Netflix starts May with a clear strategy: combining nostalgia with novelties. On the first day of the month, heavyweight titles arrive such as John Wick 2 and John Wick 3, as well as the complete series of 30 Rock, one of the most award-winning comedies in American television.
Another highlight is the arrival of The Handmaid's Tale, which brings together all available seasons, reinforcing the catalog with an established and still relevant production.
Netflix highlights in May
Among the most anticipated content are:
• Devil May Cry (2nd season): returning with new episodes for action and anime fans
• The Boroughs: new original bet from the platform
• Scarface: classic that returns to the catalog
• Garota Infernal: cult horror that has regained popularity
What this means for the Brazilian audience
Netflix's strategy shows a clear movement: reinforcing user retention time with already known content, while presenting novelties. In Brazil, where streaming consumption is highly based on recommendations and trends, this mix usually boosts engagement.
Additionally, titles like Jujutsu Kaisen continue to attract young audiences, especially anime fans.
Prime Video invests in franchises and successful series
Prime Video arrives with one of the most robust lineups of the month, highlighting major franchises and original series.
Prime Video highlights in May
Among the main releases are:
• The Boys (5th season): one of the platform's biggest successes
• Citadel (2nd season): continuation of the global espionage series
• Jack Ryan: new phase with "Shadow Recruit"
• Spider-Noir: expansion of the Spider-Man universe
In cinema, the highlight goes to Wicked: Part II, sequel to one of the most popular musicals of recent years.
Market trend
Prime Video reinforces an important trend: investment in shared universes and already-known characters. This reduces the risk of rejection and increases audience potential—something essential in an increasingly competitive market.
For the Brazilian audience, which closely follows franchises like superheroes and action series, this type of content usually leads the lists of most-watched titles.
Disney+ bets on strong franchises and established series
Disney+ maintains its strategy centered on major brands and family content, but without forgoing more mature productions.
Main Disney+ releases
• Criminal Minds (18th season)
• Outlander (8th season)
• Abbott Elementary (5th season)
• Star Wars: Maul—Lord of the Shadows
One of the most anticipated highlights is The Punisher: One Last Death, which promises to attract Marvel universe fans.
Power of franchises
Disney continues betting on what already works: consolidated brands. The Star Wars universe and Marvel Studios productions remain fundamental pillars for maintaining subscribers. In Brazil, these franchises have strong appeal among audiences of all ages.
