Data previously released in the What We Watched report showed that the k-drama surpassed 588 million hours watched in the second half of 2025 alone. In 2026, industry analysts point out that the series remains among the most revisited content on the platform, especially in Latin America.
Bon Appétit, Your Majesty: Why Does the K-drama Continue to Win Over Audiences?
A Mix of Genres That Works Perfectly
One of the main reasons for continued success is the intelligent combination of narrative elements. The plot mixes:
- Historical romance
- Fantasy with time travel
- Gastronomy as a central element
- Political drama and palace intrigue
This formula broadens the series' reach, pleasing both romance fans and those seeking light, visually engaging stories.
The Power of "Comfort Drama"
In 2026, one behavior stands out: many viewers are rewatching series that bring a sense of emotional comfort. And "Bon Appétit, Your Majesty" fits this profile perfectly.
The lightness of the narrative, combined with refined aesthetics and an engaging soundtrack, transforms the k-drama into a frequent choice for marathons.
Growing Popularity of K-dramas in Brazil
Continued success also reflects the growth of k-dramas in the country. According to market data and reports from Netflix itself, consumption of Korean productions in Brazil has grown consistently in recent years.
Productions like Wednesday and Stranger Things opened space for international content, but it was k-dramas that consolidated a loyal audience.
Story, Cast, and Global Success of the K-drama
The plot follows Yeon Ji Young, a modern chef who, after a mysterious event, is transported to the Joseon dynasty. There, she begins working in the royal palace under the command of a feared and emotionally unstable king.
The main role is played by Lim YoonA, who delivers a charismatic and captivating performance. Alongside her, Lee Chae Min plays King Yi Heon, a complex character who evolves throughout the story.
The relationship between the two begins with mistrust, goes through conflicts, and evolves into a romance built with sensitivity — one of the most praised aspects by critics and audiences.
Is Bon Appétit, Your Majesty Worth Watching in 2026?
The answer is simple: yes.
Even after the initial hype, the k-drama continues to be an excellent choice for those seeking:
- An engaging and well-constructed story
- Romance with consistent development
- High-quality visual production
- Episodes ideal for binge-watching
For those who haven't watched it yet, 2026 is a great time to discover the phenomenon. And for those who have already seen it, the series remains a perfect option to revisit.
Historic Viewership and Impact in South Korea
International success was accompanied by impressive numbers on South Korean television. Aired by tvN, the series recorded over 17% viewership in its final episode.
This result placed the k-drama among the greatest successes in the country's cable TV, consolidating the strength of the Korean entertainment industry globally.
The production also reinforces the role of Studio Dragon, responsible for numerous recent hits.
