This format is not just entertainment: it reflects real human relationships marked by differences, emotional growth, and changes in perspective. In Brazil, where the consumption of Asian series grows every year, this type of story has become one of the most sought after by romance fans.
Below, you’ll find five doramas where rivalry gives way to passion — with stories ranging from romantic comedy to psychological drama.
Read more:
“O Amor Não Está Esgotado”: new dorama starring Ahn Hyo Seop premieres in April
Why is the “enemies to lovers” trope so successful?
The success of this type of narrative is no accident. It rests on three main pillars:
Emotional conflict from the start
Unlike traditional romances, these stories begin with tension. The characters have opposing values, experiences, or worldviews, which generates intense dialogues and unpredictable situations.
Real character development
The audience follows a gradual transformation. The initial “hate” usually hides insecurities, traumas, or prejudices that are deconstructed throughout the plot.
Greater emotional payoff
When the romance finally happens, it feels more “earned.” This creates greater viewer engagement — something essential for the success of doramas.
1. Love to Hate You (2023)
Available on Netflix, Love to Hate You quickly became one of the most talked-about doramas of 2023.
Rivalry marked by trauma
The story follows Yeo Mi-ran, an independent lawyer who doesn’t trust men, and Nam Kang-ho, a famous actor who avoids women due to negative past experiences.
Their meeting is marked by provocations and ego clashes. However, when a scandal threatens their careers, they enter into a fake relationship.
When lies turn into feelings
What starts as a professional strategy evolves into a relationship full of emotional layers. The dorama mixes sharp humor with romance, appealing to those seeking both lightness and intensity.
Audience highlight
The series received high audience approval and stood out for reversing traditional roles, featuring a strong and independent female lead — something increasingly valued by Brazilian viewers.
2. My Demon Favorite (2023)
Mixing fantasy and romance, My Demon Favorite offers a different take on the “enemies to lovers” trope.
Two worlds in conflict
Jeong Gu-won is a demon who despises humans, while Do Do-hee is a cold and suspicious businesswoman. Their clash generates a relationship marked by sarcasm and tension.
Dependence that turns into connection
After losing his powers, the demon needs to get close to Do-hee to regain them. This forced proximity opens space for unexpected feelings.
Romance with supernatural elements
The dorama stands out by balancing comedy, drama, and fantasy — a formula that has been successful among Brazilians seeking stories outside the traditional pattern.
3. Our Eternal Summer (2021)
This dorama breaks the classic mold by presenting a couple who once loved each other — and broke up badly.
An inevitable reunion
Choi Ung and Kook Yeon-soo separated with a promise never to see each other again. Years later, a documentary they filmed together at school goes viral again.
This forces them to meet again, reigniting old wounds and feelings.
Interrupted love, not forgotten
The story deals with nostalgia, maturity, and second chances. It’s a realistic portrayal of relationships that end but leave deep marks.
Strong connection with young audiences
In Brazil, this type of narrative appeals greatly to young adults, especially by addressing themes like career, frustrations, and personal growth.
4. It’s Okay Not to Be Normal (2020)
Considered one of the most acclaimed doramas in recent years, this production goes beyond romance.
Complex characters
Ko Moon-young is a writer with antisocial traits and unpredictable behavior. Moon Gang-tae is a dedicated nurse who lives for his brother.
Their meeting is marked by resistance — especially on his part.
Romance and mental health
The series addresses themes such as trauma, emotional abuse, and psychological disorders, topics still rarely explored in many productions.
Impact in Brazil
